"Phil Cubeta, Morals Tutor to America's Wealthiest Families".
No mere mass-market ethicist is this guy, no, he runs a boutique service. I imagine if you are rich enough you can get a moral system tailor-made to your specifications, the same way you get your bespoke suits.
I often tear holes in the knee of my off the shelf ethics to make them my own. Make should do an issue on DYI morals. O'Reilly should have a series: "101 Hacks for your Buddhist theology." Martha Sewart, no longer domestic diva, no deity!
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